{"id":2352,"date":"2009-04-12T16:11:23","date_gmt":"2009-04-12T08:11:23","guid":{"rendered":"http:\/\/www.intmath.com\/blog\/?p=2352"},"modified":"2014-11-18T10:39:07","modified_gmt":"2014-11-18T02:39:07","slug":"twitter-dramatic-growth-in-older-traffic","status":"publish","type":"post","link":"https:\/\/www.intmath.com\/blog\/computers\/twitter-dramatic-growth-in-older-traffic-2352","title":{"rendered":"Twitter - dramatic growth in (older) traffic"},"content":{"rendered":"

Twitter.com<\/a> has been around since [Jan 2000<\/span>] late 2006 but it seems that it arrived on everyone's radar quite recently.<\/p>\n

According to Alexa's Twitter stats<\/a>, the beginning of 2009 saw a big spike in Reach<\/strong> (the percentage of Internet users that go to Twitter):<\/p>\n

\"twitter<\/p>\n

Twitter has rapidly climbed from 0.1% of all Internet users up to 1.4%. <\/p>\n

There has also been an associated surge in Twitter's Rank<\/strong> (the popularity of the site compared to all other sites - Google currently enjoys #1 rank), but interestingly this surge came in just the last few weeks of March 09, according to this graph. (Why didn't it surge in January when the Reach dramatically shot up?)<\/p>\n

\"twitter<\/p>\n

That scale on the vertical axis of the above chart is logarithmic<\/strong>. We can see finer details in the growth story when a logarithmic scale is used.<\/p>\n

Older Demographic Enjoys Twitter<\/h2>\n

One of the most interesting aspects of Twitter is the age group that visits it most often.<\/p>\n

Twitter is about microblogging<\/i> — each \"post\" (or \"update\" in Twitter-speak) has a maximum length of 140 characters. It would seem that such a service would appeal to the attention-challenged teenage set, but it does not seem so.<\/p>\n

The following chart is from Comscore.com, and they got the stats from Reuters, Twitter Older than it Looks<\/a>.<\/p>\n

\"Twitter<\/p>\n

What is a real surprise here is that the age group that visits Twitter most often is the 45-54 year-olds, followed closely by the 25-34 year-olds. Those below 25 are the least likely to check it out.<\/p>\n

All of this makes Twitter a hot property. Amazingly, it doesn't really have a business model. With the traffic that it gets (15 million viewers per month), it won't be long before we see all manner of advertising.<\/p>\n

Follow IntMath on Twitter<\/h2>\n

Yes, IntMath has recently started on Twitter. <\/p>\n

Catch the Daily Math Tweet and other random math-related twitbits here: https:\/\/twitter.com\/intmath<\/a><\/p>\n

See the 1 Comment<\/a> below.<\/p>\n","protected":false},"excerpt":{"rendered":"

So you thought Twitter was just for kids? Think again.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[1],"tags":[131],"_links":{"self":[{"href":"https:\/\/www.intmath.com\/blog\/wp-json\/wp\/v2\/posts\/2352"}],"collection":[{"href":"https:\/\/www.intmath.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intmath.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intmath.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intmath.com\/blog\/wp-json\/wp\/v2\/comments?post=2352"}],"version-history":[{"count":0,"href":"https:\/\/www.intmath.com\/blog\/wp-json\/wp\/v2\/posts\/2352\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.intmath.com\/blog\/wp-json\/wp\/v2\/media?parent=2352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intmath.com\/blog\/wp-json\/wp\/v2\/categories?post=2352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intmath.com\/blog\/wp-json\/wp\/v2\/tags?post=2352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}